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Research papers

Transnational non-classical segmentation

Non-classical segmentations/Cluster Analysis techniques based on structures of needs have proven very useful in such a context, not only for identifying market segments/target groups, but also for observing their evolution, comparing their maturation...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Jean Quatresooz, Dominique Vanmarsenille
June 26, 1988
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Citation

Quatresooz and Vanmarsenille (1988a, June 26). Transnational non-classical segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/transnational-non-classical-segmentation


Research papers

Usefulness and future of syndicated/standard services in the business-to-business research field

The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this...

Catalogue: Seminar 1988: Business To Business Research
Authors: Jean Oddou, Dominique Vanmarsenille
June 15, 1988
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Citation

Oddou and Vanmarsenille (1988a, June 15). Usefulness and future of syndicated/standard services in the business-to-business research field. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/usefulness-and-future-of-syndicated-standard-services-in-the-business-to-business-research-field